Last Word joins Government consultancy services panel

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Last Word joins Government consultancy services panel

Last Word is now listed on New Zealand’s All of Government Consultancy Services Panel for marketing and public relations, making our support more accessible to Government agencies.

Last Word's past and present Government clients include Tourism NZ, the Ministry of Education, NZ Defence Force, NZ Transport Agency, the Department of Corrections, Department of Internal Affairs, the NZ Walking Access Commission, the Ministry of Health, Sport NZ, ministerial offices, local government and many others. We are also listed on the Museum of NZ - Te Papa Tongarewa Supplier Panel.

Selection on the All of Government Consultancy Services Supplier Panel makes Last Word one of the New Zealand Government’s consultants of choice for marketing and public relations services. It also gives participating agencies access to our special Government pricing.

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Measuring PR and marketing ROI: What’s the magic number?

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Measuring PR and marketing ROI: What’s the magic number?

As a business, how do you know your marketing and public relations contractors are working hard to get results for you rather than draining your hard-earned cash?

The answer is measuring return on investment.

Good communications should be considered as an investment. If you do a good job of telling people the benefits of what you have to offer, the results should bring reward.

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Looking to the future of communication

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Looking to the future of communication

The future-focussed Work in Progress conference took place in Wellington earlier this week, covering the impact new technological and societal changes have on the way we communicate, and how businesses can future-proof themselves for change.

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The power of strategic communications

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The power of strategic communications

Underestimate the power of strategic communications at your peril. Whether you’re running major events, creating a brand, or looking to build a social media audience, a coherent strategy can keep your messaging consistent, ensure everyone is focussed on the task at hand, and maximise your return on investment.

Here are the basics for developing a communications or marketing strategy. Work them into your next project and see how taking the time to set your strategy helps you reap the rewards of good planning.

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Marketing 101: Keep your existing customers happy

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Marketing 101: Keep your existing customers happy

Getting new clients takes a lot of time and effort, as any business knows. So it pays to keep your existing customers happy and coming back for more.

Here are a few ideas to keep your customers engaged and to help ensure you stay at the forefront of their minds.

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Competition: Tell your story

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Competition: Tell your story

Tell us something exciting your business is doing and be in to win our help writing and distributing a media release taking your story to the New Zealand media!

Whether you are involved in exciting events, have brought a product to market or have an inspiring story to tell, we're here to help.

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The secret to becoming a newsmaker

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The secret to becoming a newsmaker

Most people won’t tell you this, but there’s one sure-fire way to ensure your story makes it into the media. And it hasn’t got anything to do with how well written your media release is, or the strength of the accompanying photo.

The secret recipe is having something newsworthy to say. That may sound obvious, but as someone who has been on both sides of the fence – sending media releases on behalf of clients and being pitched to as a journalist – I assure you many fail this important test.

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Introducing the art of SEO

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Introducing the art of SEO

Mastering the art of search engine optimisation (SEO) can be a steep learning curve. There are countless theories on how to make sure your website ranks highly when people search for relevant terms online, but while some SEO strategies are on the money, others are so far wrong that they can end up harming your business.

Fortunately, there are some tried and true basics you can use to improve the visibility of your website in online searches. I thought I’d share a few SEO basics learnt from experience (and hours of reading).
 

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Starting your own business - first steps

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Starting your own business - first steps

So you’ve decided to start your own business? For most of us who make the decision to work for ourselves, it’s an exciting if somewhat daunting proposition. There are many things to consider before you take the leap.

The first thing is that you really need to do something you love. As with any creative project, there is little point taking risks if you’re not investing in something you believe in, wholeheartedly

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What does the future look like?

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What does the future look like?

Part of what’s involved in owning a company is trying to gauge what the future holds and what you might need to do to stay in business. And that’s not always easy. Integrating complex and swiftly changing trends into your business strategy can be hugely challenging.

It is, however, a necessary process. Some of the questions you will want to answer include the impact of demographic change on your customer base, as well as the impact of new technologies and future economic trends, both at home and globally.

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Five tips on good writing

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Five tips on good writing

Good writing is one of the hardest things to get right. And in our digital age, it is gradually becoming a precious commodity, not dissimilar to the skills required to handcraft a beautiful piece of furniture.

Good writing goes further than the ability to string words together, or insert a comma in the right place. It is about taking your reader on a journey, by creating a story they will believe and immerse themselves in, from beginning to end.

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