Do you have an event to promote or an issue you’d like to bring to the public eye? Or are you looking to reach out to media and build your public profile? We can help.
Last Word is a media and public relations consultancy with a difference. Our team is friendly and accessible. We are responsive, we act with integrity and we understand the importance of business relationships. We will build an understanding of your needs and work with you to present your message to the public in the best possible way.
OUR MEDIA AND PUBLIC RELATIONS SERVICES
Media strategy and planning
Media coverage can raise your profile and help build a strong brand. Having your stories reported by an objective third party is often more effective for your business than paid advertising.
We can work with you to develop a media strategy that maximises your effectiveness in reaching out to the media and minimises potential risk.
Media release writing and distribution
So often, the success of your media releases depends on the power of your messaging. We compose media releases focussed on newsworthy stories.
Our expertise in journalism and public relations ensures we can drastically increase your chances of pickup in the media. Our approach will maximise the potential for your ideas to be taken on board by the public and minimise the chances your messages will be exploited by those with opposing viewpoints.
We have extensive media contacts and databases. Our support can take the hassle out of getting your message to the media, and our effective media liaison service can help you focus on your day to day work while we compose key messages and coordinate interviews at a time that works for you.
Opinion editorials and contributed articles
Do you want your opinion to be heard by a wider audience? We can assist with pitching opinion editorials and contributed articles to media and working with you to find the best avenue to connect your audience with your messaging.
Communicating in a crisis can be stressful, but when done correctly it can turn an unfortunate situation around. We can work with you to handle a crisis, from forward planning and help preparing for tricky interviews to assistance managing the aftermath of a sticky situation.
If you or your colleagues want confidence when you’re approached by the media, Last Word offers practical workshops to help you stay calm and on-message. We can help with tailored media training events, interview preparation and key messages to help you get the most out of your interactions with the media.
A big part of public relations is managing your reputation. We understand the ins and outs of reputation management and can assist in focussing your efforts on the best way to build your public profile. We can support you in managing your reputation with activities ranging from awards programme applications to risk management strategies.
Do you need to get the local community on board ahead of a major project? We can help you find the best way to communicate with your community and stakeholders, from articles clarifying your project in the local media to sponsorship of activities valued by the people who will be affected by your project.